Tinder and Bumble are seeing declining favorability among Gen Z, with responses from a Morning Consult survey highlighting a need for legacy dating apps to reshape their brands.
In an effort to modernize their image, Tinder and Grindr are shifting away from being perceived solely as hookup apps, focusing instead on promoting deeper human connections.
Hinge, without the baggage of a hookup reputation, is leveraging its brand identity to emphasize its role in fostering meaningful relationships among young daters.
A 2023 Axios/Generation Lab survey indicates that 79% of U.S. college and graduate students report not using any dating apps regularly, signaling a shift in dating culture.
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