"Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of "Local to Global." Marketing has always been about understanding your audience. But with AI and neuromarketing, we can dive deeper into how people think, feel and make decisions. What used to be guesswork is now a science, and it's completely changing how brands connect with people."
"Over the years, I've worked on projects that blended AI with neuromarketing for major retail brands. One campaign in particular stands out: By combining electroencephalogram (EEG) data from consumer panels with AI models, we predicted how people would emotionally respond to various ad versions. This strategy boosted engagement by 28%. It proved to me how powerful the combination of neuromarketing and AI can be."
"Simply put, neuromarketing is about understanding how the brain reacts to marketing. Whether it's a logo, a commercial or a new product, neuromarketing helps us understand what really makes people tick. The term "neuromarketing" wasn't coined until 2002, but the methods behind it have been around since the late 1990s. Today, researchers can use tools like brain scans, eye tracking and biometric data to see how people react when they engage with a brand."
Marketing centers on understanding audiences, and neuromarketing examines brain reactions to branding elements using tools like EEGs, eye tracking, facial coding, and biometric measures. Combining neuromarketing data with AI enables rapid processing and predictive modeling of emotional responses, allowing real-time feedback and optimized messaging. Practical applications have used EEG panels with AI to forecast emotional reactions to ad variants and increase engagement by measurable amounts. AI-driven analysis moves marketing from intuitive guesswork to data-driven science, improving message relevance and effectiveness by predicting consumer emotion and behavior at scale.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]