How advertisers can deal with generative AI's copyright conundrum
Briefly

To what extent copyright law applies to generative AI tools is a legal gray area.
Brands have been spending more on TikTok leading up to the holiday season this year, teeing up the platform to play an important role in their holiday marketing efforts.
Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald's and Coca-Cola are still figuring out exactly which key performance metrics signal success among the gaming audience.
Read at Digiday
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