"Last week I had the pleasure of attending Cannes Lions, the largest advertising festival attracting top bods from the industry around the globe. The weather was piping hot, there was a party on every street corner (or private beach), inhibitions were left behind and champagne was being drunk like it was on a buy one get one free offer. The gluttony of the whole thing was rather disgusting but for one week, living that rock-star lifestyle was pretty awesome."
""We came up with the idea of the phones while ideating around the main theme of Sophie Kelly's panel (CEO of The Barbarian Group), which was how getting out of your comfort zone allows creatives to do better work and learn more about themselves. "While thinking about the panel, we all realised that the most uncomfortable, but most beneficial, thing to do at Cannes is to speak to people you want to know better, or that you've never met before."
Cannes Lions hosted intense parties and networking opportunities for global advertising professionals under hot weather and celebratory excess. Forty bespoke 'brick' phones were distributed as a special-operations stunt, handed to random attendees including Marilyn Manson, to provoke unexpected conversations. The handset resembled a children's toy but served as a prop to force social engagement. The Barbarian Group designed the phones to embody the panel theme of leaving comfort zones, positioning the device as a nod to the cold call and an intentional conversation piece to improve creative connections and opportunity discovery.
Read at The Drum
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