"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, emphasizing the evolving nature of online advertising technology during his testimony.
Google lawyers argued that the narrow definition of the advertising market presented by the government overlooks the substantial competition from social media, Amazon, and streaming TV providers, calling it an incomplete assessment.
The Justice Department, presenting its case, highlighted the complex nature of automated ad auctions, claiming that these auctions are manipulated to help Google profit in a way that disadvantages its competitors.
Google's defense stressed the risks of judicial intervention in rapidly evolving technological markets, arguing that the Supreme Court has cautioned against actions that could lead to significant errors or unintended consequences.
Collection
[
|
...
]