We have to find new ways to reach our audience from a digital standpoint. In addition to that, just in the last three years, we've launched a LiveOps business with Warzone free-to-play. We have two mobile games that are out in the world. So we are always on. It is nonstop for the marketing team. There is not a single day when there isn't a new piece of Call of Duty content going into the world.
It's about thinking beyond just playing. It's thinking about how people are engaging with your IP outside of the game itself... a majority of TikTok gamers report that watching the game is just as entertaining as playing the game, which brings them back to the game over and over again.
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