There is an increased focus on trying to move to mid- and lower-funnel and advanced audiences. And that is where I think VideoAmp has a significant edge."
Today we're pretty locked in with VideoAmp as it relates to advanced audiences and activation against non-traditional demos," said one TV network executive
"I'm leaning into VideoAmp. We're going to use VideoAmp for our strategic targeting measurement data," said a second TV network executive.
"We're so focused on strategic audiences; that's priority number one for us. And VideoAmp is the key partner in that," said a third TV network executive.
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