"The rebrand to People Inc. is about clarity and focus. We chose a name that reflects the strength and trust of our flagship, the People brand, while signaling a company-wide commitment to human-centered storytelling and audience connection. We're simplifying our corporate narrative, unifying our portfolio under a more recognizable identity, and making it easier for partners to understand who we are and what we stand for. Ultimately, People Inc. represents a sharper platform for collaboration, brand storytelling, and long-term growth."
"In this conversation, Leah Wyar, president of entertainment and beauty & style group at People Inc., explains what the rebrand signals for marketers, how the first-ever People x InStyle flip issue came together, and why episodic social content like " " has become a core growth engine. Their message to communications leaders is direct: protect brand identity, collaborate with intention, and treat social not as a channel, but as a place to build worlds audiences want to return to."
People Inc. is the new corporate name after Dotdash Meredith rebranded to simplify narrative and emphasize the strength of the People flagship. The portfolio, including InStyle, now centers on human-centered storytelling, social-first approaches, and branded entertainment to drive measurable scale. A People x InStyle flip issue used two covers to protect each brand's DNA while creating a single intentional audience experience. Episodic social content has been elevated as a core growth engine. Communications guidance emphasizes protecting brand identity, collaborating with intention, and treating social as a place to build worlds audiences return to.
Read at PR Daily
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