From creative briefs to conversations: The key to better marketing alignment | MarTech
Briefly

from MarTech3 weeks ago
Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner to set creative strategy in motion.
MarTechhttps://martech.org/from-creative-briefs-to-conversations-the-key-to-better-marketing-alignment/
Over-reliance on creative briefs can turn them into administrative hurdles, limiting stakeholder interaction and team coordination.
MarTechhttps://martech.org/from-creative-briefs-to-conversations-the-key-to-better-marketing-alignment/
Creative briefs open up the doors to misinterpretation, leading to information degradation, rework, and misguided efforts.
MarTechhttps://martech.org/from-creative-briefs-to-conversations-the-key-to-better-marketing-alignment/
Read at MarTech
#creative-briefs #marketing-collaboration #misinterpretation #content-marketing
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