The humble baked potato is enjoying a renaissance, driven by TikTok popularity, with modern twists and global reach, transforming this traditional meal into a trending lunch choice.
The Spud Bros have over 2.6 million followers and their videos have accumulated 1.5 billion views on TikTok, showcasing new customers from around the world drawn to their quirky takes.
Harley Nelson highlights that everyone loves a jacket potato for its comforting quality, while Jacob notes its affordability and filling nature, making it perfect for winter.
Their success blends the jacket potato's classic appeal with upgraded ingredients; unique chili recipes and locally sourced cheeses elevate the traditional potato experience.
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