Zenia Mucha, who previously served as Disney communications chief, is now overseeing TikTok's marketing, aligning Brand & Comms under one leader to achieve a comprehensive vision.
In her message to staff, Mucha noted that the decision to eliminate the Head of Global Marketing role was aimed at better structuring TikTok's marketing function to meet business needs.
Mucha has restructured TikTok's communications team and conducted layoffs during a reorganization effort, aiming to streamline operations and enhance alignment between marketing and communications.
As TikTok prepares for the potential threat of a ban by Congress, Mucha's leadership will focus on unifying marketing strategies and enhancing the company's response.
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