"Is it a load of dangerously naive horseshit cooked up by Kool-Aid consultants, wide-eyed agencies and idealistic marketing departments, or is it a powerful driver of change and sustainable, long-term business growth? The simple answer is it can be either, depending on how well it's understood, used and connected to the cold, hard commercials. Regardless of where you stand, I hope we've all learned to stop pontificating and start interrogating."
"Maybe in 2023, we've learned that the best way to do serious business is to not take our business too seriously."
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