Overall confidence in marketing crops among Canadian farmers has remained relatively stable since March 2023, with only limited periods of confidence highlighted in the surveys since September 2022.
Crop producers exhibit the highest confidence (87) in crop marketing, while primarily livestock producers and mixed farms show varying levels of confidence, indicating a divide based on farm types.
Farmers with revenues over $5 million show lower confidence in marketing compared to farms with lower revenues, contrary to the expectation that larger farms typically hire outsiders for marketing strategy.
Age does not significantly influence marketing confidence levels, as farmers aged 55-64 show the most confidence, while those under 35 exhibit the least confidence, despite the latter feeling relatively positive about their current farm financial performance.
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