"Marketing trends are ever changing and vary in how they capture the curiosity of their audience, leading to an assumption being made about the brand. Most assumptions are solidified within the first few seconds of an individual viewing an ad or graphic, so it's vital to make a good first impression. In saying this, these marketing campaigns brought to life so far in Q4 have really caught my eye and hit the mark when it comes to influencing real impact."
"From an almost unknown assemblyman in the New York Legislature to becoming Major-Elect in the span of a year, much of his success came from media presence. After identifying with younger voters as a 34-year old himself, Mamdani began to use his audience to his advantage. Petitioning for an affordable NYC with rent freezes and fast and free buses, these issues sparked interest in voters across the five boroughs."
Marketers must evaluate the whats, whys, and hows of each advertisement to capture attention immediately, since impressions form within seconds. Effective campaigns in Q4 showed how strong first impressions influence real impact. Zohran Mamdani's NYC mayoral run exemplified this: rapid rise from relative obscurity to Major-Elect relied heavily on media presence and targeted digital outreach. Identifying with younger voters and promoting concrete policies like rent freezes and free buses generated borough-wide interest. Clear signage, emotional videos, shareable graphics, and culturally resonant, brightly colored branding tied messaging directly to his views and audience, turning engagement into votes.
Read at Her Campus
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