The time has never been better to post, get reach, build a brand, and beat your competitors to the punch... You can be seen by massive audiences with very little competition.
For those absent from the platform, McKenna likens LinkedIn to a '24/7 networking event that's free.' She points out that executives are missing out on engaging with their buyers, their influencers, and key decision-makers.
Start engaging with others' content... Begin by commenting on others' posts and curating content that's relevant to your industry. This will help build an audience and potentially give you the confidence to start creating your own content.
Content creation on LinkedIn is not about direct selling; it's about storytelling and sharing valuable insights.
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