Instagram is testing a way for creators to experiment without committing to having reels displayed on their profiles, offering a potential edge over TikTok.
Creators can publish reels not visible to followers; Instagram provides insights on performance, allowing creators to decide whether to share or archive the reel.
The feature evolved from 'Experiment mode,' creators can test reels shown only to non-followers. Instagram is testing different variations to refine the feature before public launch.
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