BuzzFeed Inc. has been, from the beginning, premised on the idea of a large network that is powerful and valuable. But what has happened in the past two years is that with the fragmentation of audiences, the advertising market challenges and that squeeze from the big tech platforms, the network's value, and specifically the value of distributed-only audiences, has been rapidly diminishing, and now it's approaching zero, and some might argue that its value is in fact negative.
The brands will also place more focus on growing their direct audiences-part of a broader effort to reduce their reliance on social platforms. In recent years, the relationship between social media companies and news publishers has shifted dramatically, publisher Dao Nguyen told staff.
[
add
]
[
|
|
...
]