Evolution not revolution as Sorrell unveils Monks and reorganizes for easier client access
Briefly

The new name 'Monks' and simplified structure of S4 Capital's agency aim to provide faster, better, and more cost-effective access to digital services for global clients.
The evolution from MightyHive to Media.Monks and now to Monks reflects a broader focus beyond just media and emphasizes the agency's capabilities in content, data, and digital transformation.
The agency's new organizational structure consists of marketing services and technology services powered by MonksFlow AI platform and supported by a consulting group for strategy and implementation services.
Read at The Drum
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