While some travelers will book last minute, Think With Google reported a trend that consumers are researching and planning ahead more for their travels. For hotels, this means an extended nurture period where hotels have the opportunity to boost bookings through the use of email campaigns.
When I searched for a hotel in Cusco, Peru, you can see that there are paid ads from Hotels.com, Expedia, Booking.com, and Priceline all vying for customers to purchase through their website instead of booking directly with the hotel itself.
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