Email marketers may be hit by Google's mass account removal | MarTech
Briefly

"For years, companies have relied on inactive accounts to boost their email [list] size," said Ryan Phelan co-founder of digital marketing services company RPEOrigin.com."
"If we look at [the deletion of inactive accounts] as a future indicator, we can be pretty sure that the receivers will be implementing policies like this in 2024 to ensure that the volume is controlled."
Read at MarTech
[
add
]
[
|
|
]