Musk's appearance at Cannes Lions was part apology tour, part spectacle, as he tried to make amends and promote X in a competitive environment among tech giants like Meta, Reddit, and Snapchat.
Attendees at Cannes Lions were more drawn to Musk's celebrity persona and mysterious style than expecting detailed marketing insights, highlighting the allure of his personality and offerings.
Musk clarified his previous anti-advertisement statements, emphasizing that it was about supporting freedom of speech and maintaining a global platform for open expression rather than targeting advertisers in general.
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