Interpublic's Mediahub was selected to handle media chores. Mother is named lead creative and strategic agency and eg+ Worldwide will lead production efforts.
Mediahub will work closely with the newly structured internal media team on strategy, planning, activation and measurement of its data-driven marketing solutions.
Dow Jones said that Mother will be responsible for "transforming Dow Jones's marketing capabilities, with a focus on harnessing the power of digital media, brand storytelling and data-driven solutions to engage the company's 5.3 million subscribers and expand its global reach."
Dow Jones partnered with Oystercatchers on the transformation and the review of its agency partners.
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