The #TurnYourBack campaign used a rapid response, multi-channel media strategy to turn the tide against the harmful 'Bold Glamour' TikTok filter. Within 72 hours of the Bold Glamour filter trending, Dove activated 68 influencers, including actor Gabrielle Union, who took the campaign to The Oscar's; turning her back on the red carpet.
[
add
]
[
|
|
...
]