Discord rebranded with a new darker purple color and introduced Quests for game promotion. The focus was on improving user experience through direct feedback from Discord users.
Discord Quests provide a direct way for advertisers to engage with users, ensuring that the player experience is protected. It aims for desirable, action-driving content that users want to be a part of.
Six games, including 'Genshin Impact' and 'Call of Duty,' have used Quests for advertising on Discord, with a focus on creating engaging and interactive marketing experiences for the audience.
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