Chief Revenue Officer Bill Watkins emphasized that over 10 years of user feedback highlights the need to simplify the shopping experience on Pinterest.
Watkins specified that Pinterest has improved user shopping experience through a broader product selection and investments in AI, reinforcing the platform's shopability.
He noted that Walmart, an early advertiser on Pinterest, has achieved significant returns, stating a 15 times return on ad spend, underlining the platform's effectiveness.
Urban Outfitters reported a 50% increase in conversions after adopting Pinterest's Direct Links feature, showcasing the success of lowering the barrier to shopping.
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