Media agencies and clients are experimenting with digital and immersive displays, integrating live consumer data and advanced technologies beyond traditional billboards for more performance-focused outcomes.
Investments in digital out of home advertising are increasing, with digital OOH (DOOH) growing significantly and accounting for a significant portion of total OOH spend.
Personalized OOH strategies are emerging, leveraging AI, AR, and interactive content to engage audiences through mobile devices and trigger-driven experiences.
#digital-out-of-home-media #data-engagement #emerging-technologies #advertising-investments #personalized-strategies
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