Marketers must employ digital marketing strategies to stay laser-focused on the audience and share the brand story that breaks through the clutter and leaves a lasting impact.
To truly captivate audiences, include engaging and innovative media elements. A global digital music brand created massive social media buzz by using old-school tactics of city billboards in India. How? By creating 3 billion playlists to fit every mood and demographic, thanks to location-based social listening and AI-driven sentiment analysis. Even though the ads were offline, there were more than 72K social media shares. Since there is a range of tech-enabled marketing tools nowadays, we must combine the efficiency of technology and creative ideas. For celebrity or influencer campaigns, one doesn't need to spend hours on photo shoots or filming. A few snapshots and audio clips are enough to craft a compelling campaign, just like one of India's leading biscuit brands. They rolled out a campaign using Generative AI, giving people a chance to share a screen with Shahrukh Khan. Developing campaigns has not only become simple but also engaging with the power of technology.
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