The global social media ad market is projected to increase by 12% this year. A significant 76% of social media users report that social content has influenced their purchase decisions, a figure that climbs to 90% within Gen Z consumers. Consumer sentiment shows that 51% of U.S. consumers express high concern over tariffs, yet 66% believe they can afford necessities. CMOs struggle with marketing strategy development, with 84% reporting difficulties and only 15% planning beyond three years. The rising Gen Alpha generation demonstrates significant economic potential, with $28 billion in direct spending power through allowances.
The global social media ad market is expected to grow 12% this year, reflecting the increasing significance of social media in marketing strategies and consumer engagement.
76% of social media users say social content influenced a purchase decision; notably, this influence rises to 90% among Gen Z consumers, highlighting the power of social media.
Despite economic worries, 66% of consumers feel they can pay for necessities, and 48% have a positive outlook on affording non-necessities, indicating consumer confidence.
84% of CMOs report facing challenges in developing and executing marketing strategies, and only 15% plan for more than three years, reflecting uncertainty in long-term marketing planning.
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