Digital audio will represent 40.4% of audio's $17.61 billion in ad revenue this year. The shift to digital in the audio sector has been more gradual compared to TV, partly due to the initial rise of iPods and streaming services.
Although consumers will spend 21.4% of their media time on audio this year, advertising spend in this sector remains low at 4.5% of total US ad spend. This indicates a potential opportunity for advertisers to capitalize on this underappreciated medium.
[
Collection
]
[
|
...
]