In the 2019 general election, Boris Johnson's team swamped Facebook with messages every 15 minutes about the need to 'Get Brexit Done', aiming to mobilize existing supporters and persuade undecided voters.
Shares of political content can reach supporters of other parties or 'floating' voters, with the potential to influence individuals who may not typically agree with a certain party or ideology.
#digital-campaigning #social-media-strategy #political-communication #election-campaigning #influence-of-social-media-on-voters
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