Digiday+ Research: Cannes attendance is expected to increase, with attendees in it for meetings and making deals

Digiday's survey found that, this year, 40% of ad industry members have plans to attend Cannes in the South of France this year. This is a significant jump from last year, when not even one-quarter of agency, brand, retailer, publisher and tech pros (22%) said they were planning on attending the event.

Overall, Digiday's survey found that industry members see meetings and making deals as the most important reasons to attend Cannes. One-third of agency, brand, retailer, publisher and tech pros (33%) said that meetings are the most important reason to head out to the French Riviera next week, followed by 26% who said dealmaking is the most important reason to attend Cannes.

Read at Digiday