Destination XL Group emphasizes providing clothes that fit big-and-tall men through a multichannel campaign. Partnership with creative and media agencies highlighting similar styles and quality as competitors.
The retailer's campaign focuses on simplicity, quality, and fit, continuing its 'Wear What You Want' positioning. Emphasis on inclusive product assortment and achieving a perfect fit for the big-and-tall market segment.
DXL's Chief Marketing Officer highlights the importance of offering clothes that truly fit for the big-and-tall market. Campaign aims to introduce more men to the brand's style and assortment.
Destination XL Group expands both physical stores and e-commerce presence while launching the new marketing campaign. Dedication to providing an expansive selection of styles that fit perfectly for customers.
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