Define your brand, use the right marketing tools at the right time

""Why should they choose you to either talk at conferences or talk on a webinar and, from the patient standpoint, why should they trust you with their family?" Kemp, an account manager with Marketing4ECPs, said in this Healio video. "It's OK to talk about yourself online, making sure you're focused on the key elements of what makes you unique and different.""

""You could be using the right type of marketing tool at the wrong time in the patient journey," he said. "When you're talking to them, you have to understand if they're at the awareness stage, at the interest stage or actually ready to take action." Digital awareness ads on Facebook, Instagram and YouTube work best to get your name out there, Kemp said."

Talking to patients about what makes a practice unique builds brand trust and attracts patients. Explaining why patients should choose the practice and trust it with their family clarifies value propositions. Highlighting key differentiators online is appropriate when focused on core elements that set the practice apart. Choosing the right marketing tools requires matching tactics to the patient journey stages of awareness, interest, and action. Use digital awareness ads on Facebook, Instagram, and YouTube to increase name recognition. Use Google search ads or search engine optimization to close appointments or sell products. Combine channels into a comprehensive marketing approach.

Read at Healio