Database integration: Identifying phone numbers and incorporating them into your marketing campaigns - London Business News | Londonlovesbusiness.com
Briefly

Incorporating customer phone numbers into marketing campaigns provides direct access to customers and their buying decisions, bypassing intermediaries.
Lookup APIs help verify phone number accuracy, ensuring only valid numbers are stored, reducing bounce rates, and improving communication effectiveness.
Carrier information from lookup APIs aids in tailoring messages, segmenting the audience, and creating personalized marketing campaigns for different service types.
Location data obtained through lookup APIs enables geographically targeted marketing, sending region-specific promotions for increased relevance and engagement.
Read at London Business News | Londonlovesbusiness.com
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