Daily Mail is launching a dozen long-form video shows on YouTube this year, including entertainment, news, sports, true crime, and royal-related content, to expand its reach beyond short-form videos. Shows will be about 20 minutes long, targeting online viewers to stay engaged with their content.
The publisher has hired 12 full-time staff members to oversee production, with plans to premiere 12 shows by 2021's end. Platforms like TikTok and Instagram are also moving towards longer video formats, signalling a growing trend.
Specific shows in development include 'Price of Fame,' analyzing the costs of fame, and 'Your Body on Sport,' delving into the physiology of athletes. Early launches like 'The War on Tape' about Ukraine have shown promising viewership numbers.
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