Its new tagline, 'Beyond Techspectations', opens up a lot of creative opportunities, giving a clear indication it's open to having a bit of fun.
All these videos have one thing in common: they're really weird, but absolutely hilarious.
Currys' recent success attributed to a renewed focus on brand-led marketing, aiming to create 'customers for life'.
Good marketing is about adapting strategies to resonate with target consumers while keeping it relevant to products, demonstrated by Currys' creative and funny ads.
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