Crisps and caviar: Why high-low food collaborations are a win-win for both brands
Briefly

from The Drum7 months ago
To paraphrase my favorite chef, the meal is never about the meal. It's about the experience and the community.
The Drumhttps://www.thedrum.com/opinion/2024/02/22/crisps-and-caviar-why-high-low-food-collaborations-are-win-win-both-brands
Brands are now challenged with creating newness while also staying true to their heritage.
The Drumhttps://www.thedrum.com/opinion/2024/02/22/crisps-and-caviar-why-high-low-food-collaborations-are-win-win-both-brands
Read at The Drum
#food-collaborations #branding #consumer-trends
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