Council Post: The Shift To Social Shopping And What It Means For Brands
Briefly

from Forbes4 days ago
In the past decade, the shift to smartphones transformed e-commerce, with three-quarters of site traffic now from mobile, showing continued evolution in consumer behavior.
Forbeshttps://www.forbes.com/councils/forbesbusinesscouncil/2024/10/02/the-shift-to-social-shopping-and-what-it-means-for-brands/
Our latest report, 'The State Of Social Commerce 2024,' shows a significant shift to 'social first' shopping, with 80% of U.S. online shoppers using social media for transactions.
Forbeshttps://www.forbes.com/councils/forbesbusinesscouncil/2024/10/02/the-shift-to-social-shopping-and-what-it-means-for-brands/
Generation Z is leading the way in social commerce, with 40% using social for shopping daily, highlighting a new consumer paradigm where social media is the starting point.
Forbeshttps://www.forbes.com/councils/forbesbusinesscouncil/2024/10/02/the-shift-to-social-shopping-and-what-it-means-for-brands/
While social media is a primary shopping journey starting point, nearly three-quarters of consumers still prefer purchasing directly from brand websites, valuing authenticity and trust.
Forbeshttps://www.forbes.com/councils/forbesbusinesscouncil/2024/10/02/the-shift-to-social-shopping-and-what-it-means-for-brands/
Read at Forbes
#e-commerce #social-commerce #consumer-behavior #mobile-devices #generation-z
[
]
[
|
]