"Perhaps it's time for those of us in the marketing industry to get real with our clients and speak the language of business owners: revenues, purchasing, customer value, cost savings and brand profitability-just to name a few linguistic examples. Let's flip the script on the jargon so often used as a crutch and take a chance to speak to businesses and brands on a level that works for us all."
"Phrases like these can easily alienate your core audience. If you do SEO, paid media and advanced targeting, that's fantastic. But start the conversation in a manner that speaks to the core need (attracting customers) and let your prospect tell you what specific goals and challenges they have. Listen before you speak."
[
add
]
[
|
|
...
]