Council Post: Marketing Automation Tech: Using Customer Data For Restaurant Revenue Growth
Briefly

"The key to success in the restaurant industry lies in balancing customer acquisition and retention; both are crucial for sustainable growth and profitability."
"A 2014 study noted that 70% of restaurant customers never return, highlighting the importance of improving retention over acquisition costs."
"Recent earnings calls revealed that brands are significantly increasing their marketing budgets, emphasizing the need for visibility in an evolving and competitive marketplace."
"Traditionally, restaurant marketing relied on mass communication, but in a saturated market, tailored approaches are required to engage and retain customers effectively."
Read at Forbes
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