"Emotional marketing forges a potent connection between a brand and its audience, translating into increased loyalty and purchases, as evidenced by Dove's 'Real Beauty' campaign."
"Emotionally connected customers have a two times higher lifetime value compared to customers who are merely 'highly satisfied', according to research discussed in Harvard Business Review."
"Triggering specific emotions is key; happiness, excitement, and urgency can strongly influence consumer behavior and drive them to act."
"Brands with relatable narratives, like Nike, create loyalty and action, showcasing stories of overcoming challenges and engaging deeply with their audience."
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