Generation Z, or simply Gen Z, is the youngest generation with adult members (born between 1995 and 2010), whereas Generation Alpha, or Gen Alpha, is the youngest generation overall-the children of millennials and older Gen Zers.
Education equates to spending power-$360 million to be precise. Further research shows that Gen Z luxury spending is increasing three times faster than any other generation. Meanwhile, as the children of millennials, Gen Alpha has access to the spending power of the highest-earning generation.
Having grown up in a world shaped by climate change and the aftermath of the Great Recession and in an era of fake news and post-truth, Gen Z and Gen Alpha have diverged markedly from their predecessors-and this is especially true of their online spending habits. Let's take a look at exactly what makes them different.
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