Council Post: 15 Steps To Take When Your Messaging Doesn't Land Well With Customers
Briefly

Taking the time to understand and listen to your customers is a critical first step...Leveraging this data can provide you with the knowledge you need for a meaningful response while allowing you to quickly pivot, minimize damage and apply lessons learned. - Scott Morris, Sprout Social
The best course of action after a message is received badly is to pause and consider the feedback...Deeply consider your brand personality, attributes, tone and perception in the market and adjust. - Lauren Pasquale Bartlett, Ingenovis Health
Read at Forbes
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