Could brands and influencers sway this year's elections?
Briefly

One of the most interesting findings was that young people are more likely to be influenced by external factors when it comes to who they vote for - with 52 per cent of Gen Z respondents saying that they would let a celebrity sway their decision.
There's a reason why both US presidential candidates are fighting over who gets Taylor Swift's vote, and while I doubt she's prone to commit to being either Team Rishi Sunak or Team Keir, I'd expect that a significant number of UK voters would be open to hearing what she'd have to say.
Read at CityAM
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