CoStar aired four commercials during the big game on Sunday, kicking off a $1 billion marketing blitz Florance told Inman will place the firm alongside some of this year's biggest events.
The move to amp up awareness and marketing of Homes.com comes as CoStar attempts to unseat Zillow as the dominant residential real estate listings portal. Florence expressed a belief last week that CoStar's residential business will surpass Zillow's in the future.
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