Thankfully, the industry realized that these links and articles drove little to no engagement and never reached their target audience. Google also became aware that these articles were placed there to manipulate their search results, and the industry was forced to change how digital PR campaigns were created.
The sad truth is that these copycat campaigns often work and land big coverage, driving top-tier links back to the website. I'm fine with that if the subject is relevant to the brand. What I'm not sure about is when brands create this type of content solely for links, sacrificing relevance and risking not reaching their target audience.
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