Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled by increasing privacy concerns and technological advancements.
As we enter an ad tech era that will undoubtedly be defined as post-cookie, contextual advertising will emerge as a cornerstone for brands seeking to engage with consumers through more privacy-compliant and contextually relevant methods. Many within the industry are increasingly looking towards contextual advertising as the bridge between user privacy and effective targeting. Traditional reliance on cookies and personal data is being challenged, making contextual methods more appealing to both advertisers and consumers.
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