Companies inadvertently fund online misinformation despite consumer backlash - Nature
Briefly

The economic incentive to produce misinformation is a main reason for its prevalence online, with some misinformation outlets being driven by income motives rather than accuracy (2016 US Presidential election example cited).
Companies and digital platforms sustain misinformation outlets financially through advertising, including placing ads directly on websites or using digital advertising platforms that distribute ads across many sites, sometimes including misinformation outlets.
Read at Nature
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