CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms

According to a recent survey by Digiday, 81% of advertisers prioritize premium or targeted audience reach on ad-supported streaming platforms, up by 21% from the previous year.

Targeting specific audiences allows brands to focus efficiently on their market segment, potentially resulting in higher ROI by reaching consumers in the market for their products.

Read at Digiday