BAT said these factors combined with the broader move away from smoking meant it would adjust the way some of its US brands are treated on its balance sheet, shifting their value to a finite lifetime of 30 years.
BAT shares fell as much as 10.2% in London to their lowest since September 2010. US-listed tobacco stocks were also impacted. Shares in Altria were down 3.4% while Philip Morris shares were down 2.1%.
#British American Tobacco #US cigarette brands #tobacco industry #regulations #declining cigarette volumes
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